Jonah Berger, the bestselling author of <i>Contagious</i>, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest <i>New York Times</i> bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). <br />If you re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. <br />Without our realizing it, other people s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we re told it is supported by Dem
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